Celebrate Every Life
Foster-Faulkner Chapel • Mathews, VA • 804-725-2141  |   Bristow-Faulkner Chapel • Saluda, VA •804-758-2315   |    Marks-Bristow Chapel • Tappahannock, VA • 804-443-2210


Lester South

Lester Eugene "Gene" South

Wednesday, February 19th, 2020
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South, Lester Eugene (Gene) died on Wednesday, February 19, 2020 at The Hermitage in Richmond, VA. Born in Gloucester on October 20, 1932, he was the son of Lester Brown and Emma Chapman South. Gene graduated from R.P.I. (now VCU) with a B.A. in Fine Arts.

After two years of service in the Navy, he joined Miller & Rhoads as a layout artist. He spent most of his career at Miller & Rhoads where he advanced to Vice President and Director of Newspaper Advertising before his retirement. Gene made many lifelong friends while working at the iconic downtown Richmond store. He thoroughly enjoyed using his many artistic talents while practicing his chosen profession.

Gene was preceded in death by his parents and his sisters, Mary South of Richmond, and Joyce Purifoy of Mechanicsville. He is survived by his sister Margaret Tillery of Columbus, Georgia and his brother David South and his wife, Marilyn, of Wake, as well as many nieces and nephews. He enjoyed his family very much and, along with sister, Mary, was God Parent to their nephew, Kevin South.

Gene loved playing bridge and achieved the level of Bridge Life Master when he was 47 years old. He also developed many long term friendships through his bridge groups.

There will be a celebration of Gene’s life in the chapel at The Hermitage Richmond located at 1600 Westwood Avenue at 10:30 a.m. on Saturday, February 29. In lieu of flowers, the family suggests contributions be made to the Hermitage Samaritan Fund. The family is most grateful for the dedicated Hermitage staff and their loving care of Gene over the last three years. Arrangements by Faulkner Funeral Homes, Bristow-Faulkner Chapel, Saluda, VA.
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Service Details

  • Service

    Saturday, February 29th, 2020 | 10:30am
    Saturday, February 29th, 2020 10:30am
    The Hermitage Richmond
    1600 Westwood Avenue
    RICHMOND, VA 23227
    Get Directions: View Map | Text | Email
  • Interment

    Christ Church Episcopal Cemetery
    56 Christchurch Lane
    SALUDA, VA 23149
    Get Directions: View Map | Text | Email


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Ann W. Burrus

Posted at 12:52pm
Geno was my best friend for almost 50 years. We met in 1970 because of a similar interest in bridge, and I talked him into joining the local duplicate bridge crowd to pursue his Life Master card, which he won in short order, being an excellent player who had ESP as to what the next proper play or bid should be. He ran errands for me when I was ill, changed light bulbs in my 20 foot ceilings), drove me to all the many tournaments we attended. We shared many confidences, as good friends do, and I will always miss not being able to call him up and tell him the latest bridge hand and tell him stories about the other players.

Rhea Galiffa

Posted at 09:43pm
Gino South was the most creative individual that I have ever met. I am privileged to have called him my Boss and Mentor during my 10years at M&R in Advertising. It is to me a huge loss, spending so many years working with him ,having lunch in the Tea Room, discussing everything under the sun. The world was a WONDERFUL place with the kind, fun loving, intelligent man, THE FOREVER LEGENDARY GINO SOUTH, CREATIVE DIRECTOR OF MILLER&RHOADS. Everyone new Gino, and loved him. Lynne Loydd, Kay Wyland and myself have been trying to locate him with out success. I only wished that I may have been able to have visited with him again, he was the best! He will not be forgotten.

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